I visit a lot of betting and gambling related web sites, and work on a good many as part of my business as a Web Developer, and one thing that strikes me as really odds is that a lot of webmasters fail to take the time to sort out their permalink structure, preferring instead to use the WordPress defaults.
In reality, for categories WordPress would suggest something like: yourdomain.com/category/horseracing if you had a category called horseracing for example. The extra ‘category’ level in the path can be removed completely to have your domain as just yourdomain.com/horseracing very quickly and easily.
If you take a look at the Bet or Trade website, you will see that the horseracing category is perceived as just one level deep, whereas using the WordPress default custom permalinks it would be 2. Whether this affects SEO directly I am not sure, maybe it does, maybe it doesn’t, but it’s my guess that having the category just 1 level deep certainly won’t harm your SEO!
So how do we get the desired result? How do we change yourdomain.com/category/horseracing into yourdomain.com/horseracing then?
Simple, go to Settings, Permalinks in your WordPress Admin area.
If you are using search engine friendly URL’s the CUSTOM STRUCTURE probably already contains the following: /%category%/%postname%/ and in this case leave it as that.
However to remove ‘category’ from URL, simply put a . in CATEGORY BASE under OPTIONAL settings and hit the SAVE button.
Voila, you have done away with the ugly and disfunctional yourdomain.com/category/horseracing and now you have the lovely functional yourdomain.com/horseracing as the path (or whatever your category is). Take it for a spin on this site, click on the category links in the top menu and see for yourself this works beautifully!
I have included an image below showing how it should look. Once you have saved the settings you should definitely delete any cache files and make sure you point any old URL’s to the new ones in the appropriate way using redirects to notify google and co.